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In my previous role at Under Armour working on the Curry Brand, I was responsible for leading color, graphics, and storytelling across our entire footwear portfolio - men's, women's, and youth lines.

I developed seasonal color palettes and design concepts for high-profile athletes including Stephen Curry, Brandon Jennings, and De'Aaron Fox. My work involved extensive trend research and translating that into compelling color stories that connected with our consumers.

I owned the creative vision from concept to execution on major launches including:

Curry x Bruce Lee collaboration
Curry 10 "Curryfornia"
Curry 12 Olympics edition
SLAM Magazine 30th Anniversary collection

I also created numerous Player Edition colorways that required balancing athlete preferences with brand direction. Throughout this process, I collaborated closely with cross-functional teams, managed multiple seasonal calendars simultaneously, and presented color concepts to leadership and external partners.

The fast-paced nature of working with active athletes taught me to be extremely deadline-driven while maintaining creative excellence. I'm passionate about how color can tell a story and create emotional connections with consumers, especially in the performance footwear space.

CURRY