I drive revenue for global athletic and lifestyle brands through Product Design, Graphics, Color Strategy, and Visual Storytelling. I've built my own businesses and created products for others—always thriving on collaboration that turns bold vision into market reality.
My portfolio includes AJ1 x Vogue, AJ1 x Colette, AlphaFly 3 logo, Kobe 11 Stats colorways, Air Force 1 SOHO, AirMax 1 HTM logo, Curry 12 Olympics, and Curry x Bruce Lee Collection.
As a cross-functional designer, I guide teams from concept to mass production, present strategic design narratives to executive leadership, and collaborate across creative, marketing, and development.
With 15+ years in-house at Nike, Jordan Brand, Adidas, and Under Armour (Curry Brand), I translate cultural insights and market trends into commercially successful collections. My expertise centers on defining visual identity for product launches—graphics, logos, print and pattern design, color strategy, and technical package execution.
Beyond design, I'm an artist, writer, and knife maker (Founder, Burnside Knives). My entrepreneurial background shapes how I approach every project—balancing form, function, and style to drive brand distinction and revenue growth within real-world constraints.