Rick Maderis
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ABOUT

Multi-Disciplinary Designer currently working full-time in Footwear. Senior Color Designer: Under Armour Basketball + Curry Brand

I help craft and amplify Product, Merchandising and Marketing initiatives with Color, Story and Graphics. I've worked in various design roles for 10+ years and founded a company that designs pocket knives and eating tools.

In Footwear, Sportswear and Accessories, I’ve enjoyed helping to build head-to-toe collections, Special Projects, Quickstrikes and charitable works including but limited to Make-A-Wish, Doernbecher, ASPCA, The Purple Hearts Foundation and Keep-A-Breast Foundation.

With large bodies of creative for Adidas, Nike, Jordan Brand, Under Armor and Curry Brand; The Pacific Northwest is where call home. When people ask what do I actually do I tell them this: UA Basketball Footwear Color for Men’s, Women’s & Youth Inline • Curry Brand Footwear Color for Men’s & Youth • Player Editions for Stephen Curry • Player Editions for De’Aaron Fox • Curry Brand Golf Footwear Color • VLP’s • Technical Color Packages • Technical graphic packages • Color Separations + Design Lead for Curry Brand x Bruce Lee Foundation and Tuff Crowd 2023.

All of this work required(s) #teamwork

This level of Product & Design requires the sweet balance between high-level complex problem solving, strong and effective communication, being a customer and believing in your teammates, discipline, staying organized and having fun too.

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I translate athlete stories into products that drive market obsession and significant commercial success. My expertise lies in designing impactful colorways, graphics, and full merchandising collections that have consistently powered eight-figure product launches and amplified global brand narratives.

My work operates at the intersection of brand heritage and market opportunity, delivering measurable commercial success through high-profile design execution.

Core Expertise: Brand Identity (Creating proprietary logos and scalable visual systems that define global franchises); Color & Graphic Strategy (Seasonal palette direction, custom print, and innovative pattern development); Creative Art Direction (Translating athlete insights into high-performance narratives for cross-functional teams); Product Creation (End-to-end execution, bridging the gap between initial sketch and technical package).

High-Stakes Impact: Concept and execution lead for Signature Collaborations including AJ1 x Vogue, AJ1 x Colette, and the Kobe 11 Stats. Orchestrated the footwear execution for Nike Mamba Day, generating $62M in 48 hours. Designed the iconic AlphaFly 3 logo, a permanent cornerstone of the Nike Running franchise. As Art Director for the Curry x Bruce Lee collection, I secured the foundation partnership and drove $15M in revenue, followed by the Curry 12 PANGUE (APAC Exclusive) yielding $25M in new revenue.

The Maker’s Perspective: Beyond the corporate studio, I am a writer, artist, and the founder of Burnside Knives and IIVNI Eyewear. This entrepreneurial background allows me to lead with a "founder’s lens"—balancing conceptual beauty with the rigorous realities of mass production, technical schematics, and market distinction.