I'm a Senior Designer and Creative Leader specializing in Graphic Design, Color Strategy, and Visual Storytelling—work that drives real revenue for global athletic and lifestyle brands.
I've established creative vision across diverse product portfolios and global collaborations—including AJ1 x Vogue, AJ1 x Colette, AlphaFly 3 logo, Kobe 11 Stats Color Design, Air Force 1 SOHO design, AirMax 1 HTM logo, Curry 12 Olympics, and Curry x Bruce Lee Collection.
As a cross-functional designer, I help guide teams from concept through mass production, present strategic design narratives to executive leadership, and collaborate with creatives, marketers, and developers.
Over 15+ years experience designing in-house for Nike, Jordan Brand, Adidas, and Under Armour (Curry Brand), I've translated cultural insights and market trends into commercially successful product collections. My expertise centers on defining visual identity for product launches through graphics, logos, print and pattern design, color design, and technical package execution.
Beyond footwear and apparel, I'm an artist, writer and knife maker. Whatever I invest in, I give it everything. My entrepreneurial background (Founder, Burnside Knives, LLC) shapes how I approach design—balancing form, function, and style to drive brand distinction and revenue growth within budget and performance constraints.